Seller clients are the lifeblood of any real estate business. Without them, you wouldn't have any listings to sell.

That's why it's so important to do everything you can to keep them happy and engaged throughout the sales process.

I was speaking with a realtor last week who contacted me about Y-LAS because a seller recently fired them. They were really upset as they have four children and every listing counts. I assured this realtor that losing listings is unfortunately a common mistake that many real estate agents make, but it's one that can be easily avoided.

Here are some possible reasons why your seller may have felt that you weren't communicating well enough:

• You weren't responding to their calls or emails promptly.
• You weren't keeping them updated on the status of their listing or the showings that were happening.
• You weren't providing them with enough feedback on the showings that were happening.
• You weren't explaining the process of selling a home to them in a clear and...